Case study

Canon CRO Case Study: How we achieved an ROI of 12:1

Canon | Technology | AWA client since 2016

“The targets are tough, and AWA have been meeting those targets”

Canon were faced with setting up a brand new direct to consumer business for Canon EMEA, they’re now running a direct to consumer business with 17 stores across EMEA.

When searching for an agency partner, they were looking for someone with expertise that could become an extension of their team.


Not only have Canon been seeing double digit growth for the four years that we’ve been working with them, but they’ve also been seeing an ROI of 8-12:1 over the years.

We help Canon with Conversion Rate Optimisation and experimentation, but also challenge them on their strategic direction, working with their marketing channel partners to ensure that everything goes through testing – whether it’s pricing or content.

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