Case study

BAM CRO and Experimentation Case Study

BAM | Fashion | AWA client since 2019

‘Through AWA we now have a mechanism for testing and seeing results really quickly’

BAM design and manufacture activewear predominantly made from bamboo fabric.

When searching for an agency partner, they were looking for someone with real expertise with the possibility of bringing these skills in house, so chose our Conversion Rate Optimisation and Capability Transfer service.

“Not only were they experts in their field, but we felt they were people who we would enjoy being part of the BAM business”


In the first four months alone we’ve run over 20 experiments, with BAM seeing a huge contribution to their sales. On top of that, working with AWA has enabled them to embed a culture of experimentation with all team members being encouraged to test their plans.

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