At AWA what gets us all out of bed is the chance to make buying easy, well it should be, shouldn’t it? Making something easy is rarely, err, easy.
We use an approach to this, called conversion rate optimisation; a scientific approach to getting inside the heads of your website visitors, developing exciting hypotheses to test and then using split-tests to validate.
Watch our CEO, Dan Croxen-John, talk about why he thinks making buying easy is so important:
We’ve been buying online for almost 20 years now, and what’s surprising is how frustrating that experience still is. There’s at least two reasons why it’s frustrating:
There’s likely more reasons why it’s still so frustrating buying online, but it doesn’t have to be. If a website is easy to buy from, it means:
Read our ebook below to learn more about how the three power metrics – win rate x effect x velocity – can make your conversion programme a success alongside ensuring your website is easy to buy from.
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