Why is it important that buying should be easy?

At AWA what gets us all out of bed is the chance to make buying easy, well it should be, shouldn’t it? Making something easy is rarely, err, easy.

We use an approach to this, called conversion rate optimisation; a scientific approach to getting inside the heads of your website visitors, developing exciting hypotheses to test and then using split-tests to validate.

Watch our CEO, Dan Croxen-John, talk about why he thinks making buying easy is so important:

We’ve been buying online for almost 20 years now, and what’s surprising is how frustrating that experience still is. There’s at least two reasons why it’s frustrating:

  • It’s sometimes very difficult to find what you’re looking for online
  • It’s difficult to distinguish why you should buy from one website or retailer and not another

There’s likely more reasons why it’s still so frustrating buying online, but it doesn’t have to be. If a website is easy to buy from, it means:

  • Your customers can quickly and easily buy what they came to you for
  • It’s a pleasurable experience for your customers. If the experience is frustrating, it may be enough to put off a customer from returning
  • It won’t use your customers valuable time, meaning they can move on to many other things

Read our ebook below to learn more about how the three power metrics – win rate x effect x velocity – can make your conversion programme a success alongside ensuring your website is easy to buy from.

 

FREE EBOOK

Discover how businesses have made the shift from CRO to experimentation – and you can too

Download your copy today >

Posted in: Uncategorised

If you enjoyed reading this, you might also like

Request a free CRO consultation

If you’re serious about initiating change within your business, we’d like to offer you a 60-minute consultation.

“We’ll share what we’ve learned from decades of experience working with businesses using CRO, innovation and experimentation to achieve business goals like yours”

Johann Van Tonder, COO, AWA digital.

This is an opportunity for ambitious online businesses who are already generating significant revenue… and know they can bring in more… but are not sure exactly how.

BOOK YOUR CRO CONSULTATION NOW >>

We partner with the leading CRO technologies