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Why do we do CRO and how do we do it?

Why do we do CRO and how do we do it?

Five years ago, I came across a TED talk by Simon Sinek, explaining the importance of telling people why you do what you do. People, he explained, buy why you do, not what you do. It got us thinking…

In our previous two videos, we have talked about why buying online should be easy and the benefits this can have on your business, but this one talks about why we do what we do and how we do it.

Watch our latest video where I give a brief overview of why we do what we do, as well as how.

Why do you do what you do and how do you do it


At the heart of why we do what we do is that we have a belief that buying should be easy.

This means we focus all our attention on the experience of website visitors and why they don’t convert, and then take really clear actions to make the journey and conversion funnel more likely.

All of this is underpinned by our five core values:

  • Results and impact

  • Evidence over opinion

  • Sharing our knowledge

  • Honesty and integrity

  • Flexibility

Read our ebook below to learn more about how the three power metrics - win rate x effect x velocity - can make your conversion optimisation programme a success and ensuring your website is easy to buy from.

The Advanced Guide to Conversion Rate Optimisation

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Request a free CRO consultation

If you’re serious about implementing website improvements that deliver massive sales increases we’d like to offer you a free, no-obligation, 60-minute CRO consultation.

Scott Liebenberg
"Having the free consultation with AWA was invaluable. They took the time to analyse my website and give me detailed feedback on opportunities. They were knowledgeable and easy to talk to. Couldn’t recommend highly enough."

Scott Liebenberg, Founder and Owner, Tapered Menswear.

Here’s what we’ll cover on your free 60-minute call:
  • Exactly how to start running an effective CRO programme running in your business
  • Or, if you’re already running an in-house CRO programme, we’ll talk about how to improve and troubleshoot your process
  • The top conversion mistakes most online businesses make, and how to avoid them
  • 5 recommendations tailored to your business that you can implement now for fast results

Get a Free Eyetrack

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