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What is a good conversion rate?

Several times a month I get asked…

“What is a good conversion rate?”

It’s a question which produces a very similar response in me every time.

Me: (deep sigh).

Me again, with my boring answer: “I really don’t know – there are too many variables. Plus conversion rate is not the best metric as you have got an ecommerce website…”

[Change of heart]

Helpful me, with the best answer I can give:

“All I can tell you is this – Your aim is to increase. To beat your personal best.

Your PB is your conversion rate (for lead-generation websites) or revenue per visitor (for ecommerce websites). Compare it with this month last year, to account for seasonal factors.”

You can use the same principle to bonus a sales team if you have one. Bonuses go to those people who have beaten their best monthly sales figure.

It’s fair – if you think about it; it motivates people to try harder, whatever their current performance.

So now you know the answer, it’s time to stop asking questions and start trying to beat your personal best.

If you think you need help from the experts, read our ebook below for 8 questions you must ask to find, hire and get great results from CRO professionals.


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