Peak season is drawing ever closer, and as retailers emerge from a summer that saw sales growth slow to recession levels (Guardian, July 2016), the pressure is on.
However, it hasn’t been total doom and gloom. Amazon’s second ever Prime Day sold more than $2 billion of merchandise on a quiet July Tuesday. This strategy of ‘picking it’s own peak’ is one to learn from.
We’ve examined the key trends from the summer, and come up with 3 tips that retailers should keep in mind as Black Friday, Cyber Monday and Christmas all approach.