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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | E-commerce

20 December 2017

Why is user research so important to increasing online sales?

Learn how to exploit user research to grow your online business from this video featuring Johann Van Tonder, AWA's COO.

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16 October 2017

Is Your Website Ready for Christmas? (Video)

The Christmas season is a crucial time for any e-commerce business, but it’s never too late to start preparing your site to make the most of the additional traffic at this time of year.

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21 June 2017

Client Profile: Sally Middlemiss, Rutland Cycling

Sally Middlemiss is Ecommerce Director at Rutland Cycling, an independent, family-run bike and accessories retailer. We asked Sally about the business and its challenges, the future of ecommerce and what she does for fun. Here is what she told us.

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18 January 2017

Christmas 2016: A round-up of UK ecommerce stats and insight

Further to our popular Black Friday stats round up blog - Black Friday 2016: What really happened. A round up of UK ecommerce stats – we’ve collated the key predictions, data and insight you need to know about the Christmas period, a critical period in every Ecommerce Director’s calendar.

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23 December 2016

What it feels like to write a CRO book

An interview with published author, Johann van Tonder.

Many people dream of publishing a book, and Johann van Tonder is no exception. In January 2017, his dream becomes reality, when E-Commerce Website Optimization hits the shelves as the first how-to business book specifically for retail websites. 

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2 December 2016

Black Friday 2016: What really happened. A round up of UK ecommerce stats

Black Friday arrived with a bang in 2014 and, three years on, it’s still a shopping phenomenon nationwide. But how did Black Friday 2016 compare to last year? Did predictions circulating before the day come to fruition or did consumers buck the trend?

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22 August 2016

Guest post: PYOP (Pick Your Own Peak) - We examine the Amazon fueled phenomenon

Peak season is drawing ever closer, and as retailers emerge from a summer that saw sales growth slow to recession levels (Guardian, July 2016), the pressure is on.

However, it hasn’t been total doom and gloom. Amazon’s second ever Prime Day sold more than $2 billion of merchandise on a quiet July Tuesday. This strategy of ‘picking it’s own peak’ is one to learn from.

We’ve examined the key trends from the summer, and come up with 3 tips that retailers should keep in mind as Black Friday, Cyber Monday and Christmas all approach.

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20 July 2016

What Britain's new Prime Minister can teach you as Head of Ecommerce

On the 13th of July, Theresa May assumed office as the new prime minister of the UK. Her first tasks as PM closely mirror those you need to take as the Head of Ecommerce, from building a competent and effective team to communicating with key peers and stakeholders.

If you’ve recently started working as Head of Ecommerce at a multichannel retailer, there’s a lot to learn from the first actions a prime minister takes after assuming office. Inspired by the BBC’s prime ministerial to-do list, we’ve listed seven tasks for you to complete as in your first weeks as Head of Ecommerce:

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24 May 2016

Guest post: Why mobile matters more than ever in 2016

Two billion mobile transactions will take place in 2019 (Econsultancy, April 2016).

Nobody can deny mobile’s place as the first, and most important screen in our lives. Last year for the first time mobile sales accounted for more than 50% of total retail sales (IMRG, February 2016). This trend was especially notable in peak sales periods, including Black Friday, where 57% more visits to ecommerce sites came from a mobile device, double that seen in 2014.

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