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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | CRO Case Studies

16 October 2017

Is Your Website Ready for Christmas? (Video)

The Christmas season is a crucial time for any e-commerce business, but it’s never too late to start preparing your site to make the most of the additional traffic at this time of year.

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19 May 2017

How to build a Conversion Optimisation team

Manuel da Costa, founder of Effective Experiments, delivered a speech about 'Achieving Experimentation Excellence in Your Organisation' at Ecommerce Conversion World 2017 in March. Here’s what we learned about how to build a Conversion Rate Optimisation (CRO) team with the right team roles, as well as a case study on how Spotify does it.

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6 August 2015

How we got 12.6% more revenue changing the product page

Split Test of the Month - August 2015

Buying should be easy – and every week we uncover ways in which keen online shoppers are thwarted in their efforts to buy. In this Split Test of the Month, we look at how an improved product page delivered a double-digit uplift in sales. Key to this success was a focus on understanding and addressing the information needs of the users.

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2 July 2015

Learn how we got 58% more revenue for South Africa’s largest tile retailer

Split Test of the Month - July 2015

Buying should be easy – and every week we uncover ways in which keen online shoppers are thwarted in their efforts to buy. In this split test of the month we focus on how simplifying the buying process and reducing user confusion on a product details page delivered significant uplift.

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17 September 2014

CRO Case Study: Learn how we grew Cox & Cox by 107% in 6 months

Homeware retailer Cox & Cox turned to AWA digital in 2014 to give its web sales a boost. Managing Director, Rod Taylor explains: “We had more than 3,000 unique visitors to the site every day, but only 200 converting, so I realised that we were leaving a lot on the table.” Rod believes in hiring experts in the field and decided to work with AWA based on a personal recommendation.

AWA’s Chief Operations Officer Johann van Tonder, who led the project, needed to dig deep to find improvements as the Cox & Cox site was relatively well optimised with a higher than average conversion rate. However, once research began in earnest, it was clear that more could be done and a number of features could be improved.

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31 March 2014

CRO Case Study: Does Conversion Rate Optimisation work for B2B sites?

It’s often said that the double-digit sales increases that Conversion Rate Optimisation brings only works on consumer websites. However we have several B2B clients which prove that’s not the case.

This CRO case study shows how a recent project generated 78% more revenue in just six months for a leading B2B website. This outcome came about by strictly applying the rules of the AWA Conversion System™ and following them step by step.

In all, it took just four split tests to gain that incredible double-digit increase. Read on to find out exactly how it was achieved.

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28 January 2014

CRO Case Study: How Northern Parrots put our uplift guarantee to the test

Six months ago, Northern Parrots thought they had done everything possible to improve their website. As the leading UK retailer of food, toys and accessories for parrots with a seven digit annual turnover, they were already getting outstanding results thanks to e-commerce best practice and expert recommendations.

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