Monthly Conversion Optimisation Tools Update – October 2015
Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.
This month I report on two hot new developments from SurveyMonkey and a new question type for users of panel based feedback tool UsabilityHub. In addition, I report on a new feature from Resource Guru, a tool we use to manage our workload at AWA, and a new development from Trello that should make switching between tools seamless.
A duo of developments from SurveyMonkey
It’s great to see popular survey tool SurveyMonkey listening to its users and responding with two great new developments.
The first, initially only available to Enterprise customers, is a feature that makes it easier for teams to collaborate on surveys – from creation to data interpretation and everything in between.
Research carried out by SurveyMonkey showed that 80 per cent of its customers worked with others to create surveys and that the majority involved between three and 10 people during the survey writing and editing process.
This insight was used to create the new collaboration feature that allows users to share data with other team members quickly and easily, speeding up the survey creation and sign-off process.
We use surveys to understand the mindset and motivations of our clients’ customers at the start of a CRO project and also to get a flavour of the competitive landscape, so this new feature is very welcome.
The second development enables SurveyMonkey users to tailor survey questions based on previous answers, helping you ask more relevant questions and making it easier to analyse the results.
For example, you could ask your customers which of your top 10 competitors they have bought from in the past 12 months then, as a follow on question; ask them to rate their shopping experience. This new development means that only the competitor(s) they selected from the first question are available as options for the second question. Cutting out a lot of needless ‘not applicable’ answers.
This neat new feature looks to be simple to use and is available to Gold, Platinum and Enterprise customers. We think it will add depth to research as questions will be more complex and that response rates will increase as the survey will be more relevant.
New question time for UsabilityHub
UsabilityHub is a great way of getting speedy feedback on new web page designs from a panel of users to allow you to make data-driven decisions.
Up until now the questions asked by UsabilityHub have been limited to a handful of formats – such as a five second view of a page followed by questions; a preference test showing two alternative designs; and a click test asking the user where they would click to complete a task.
The Question Test is a new option that shows an image and allows you to ask multiple questions about it. There is no time limit and testers can continue to view the image while they answer.
This fills a gap in UsabilityHub’s previous suite of tests, allowing you to ask more complex questions and better replicating a genuine user experience.
Although this is not one of our core tools as we generally get feedback on new designs from our client’s user base, we’ll certainly be using it more often for quick feedback thanks to this new development.
Let the Guru manage your time off
We use Resource Guru to manage our workload and are delighted to learn about a new feature set to be launched later this month that will let us keep tabs on who’s off when to help us schedule jobs.
The new release will enable users to add public holidays to schedules for the whole company at the click of a button. It will also record individuals’ time off for holidays as well as sick days and long term absences and includes settings for availability and overtime.
Trello recognises the power of integration
As we use more and more tools in our day-to-day roles, smart providers realise that they need to work seamlessly together so that users don’t need to switch between them.
Trello Business Class is a shared space that we use to collaborate, communicate and share information security and its new Power-Ups development means that this central platform now integrates with a number of our favourite tools such as Dropbox, Evernote and Google Drive.
This is great news as it means that we can now use Trello as a one-stop-shop gateway for work projects without spending time switching between applications to get the information we need.
The company says that Power-Ups – which support a whole range of tools including Twitter, Slack, Salesforce, Google Hangouts and MailChimp – make Trello the platform to run your whole business. We’re looking forward to putting this to the test.
Is the testing profession set to grow in 2016?
A recent report published by WhichTestWon gives a fascinating insight into what the future has in store for the testing profession. I think you’ll like the answer and you can find out more by reading my recent blog on the subject.
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