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Monthly Conversion Optimisation Tools Update – December 2017

AWA digital’s Marketing Coordinator, Nicole Major, explores the latest conversion optimisation tools and industry news.

This month I take a look at a new video storage solution from customer experience research platform UserTesting; share a technical update from testing and personalisation tool AB Tasty; review a tag management hook up between Adobe and Clicktale; preview the latest release from heatmaps tool Feng-GUI; and report on a new look and feel for Google Analytics for Firebase.

One-stop-shop for video storage

UserTesting_logo-2.jpgA neat new solution from customer experience research platform, UserTesting, lets marketers store all their video recordings in one place. Video Upload enables users to store and consolidate videos from other research sources in the UserTesting dashboard, so they are easy to find, review, edit and share. This new development lets marketers:

  • Upload MP4 videos from sources outside the UserTesting tool
  • Quickly and easily drag and drop files
  • Create clips and highlight reels
  • Read and search through automatically-generated transcripts

UserTesting says that it would love users to give the new feature a try and share feedback with the team.


AB Tasty roll-out is compatible with JavaScript AB_Tasty.pngTesting, personalisation and user engagement tool AB Tasty has announced a technical development that it says will make it much easier to optimise user experiences on all types of sites.

The roll-out of its A/B testing and personalisation solution is now fully compatible with ReactJS, Angular.js and other popular JavaScript frameworks. 

Current A/B Tasty users won’t have to make any changes to the way that they use the tool as the update will be seamlessly integrated into the platform. For campaigns run on any Single Page Application (SPA), the new development won’t involve writing any code.

AB Tasty says that this evolution will bring a host of advantages to users, including compatibility with all current and future frameworks; a boost in performance with a faster page load time; and a lighter JavaScript tag with no irritating flickering effect.

This development will be music to the ears of fans of JavaScript frameworks or libraries such as React JS, Vue.js, Ember.js which have gained popularity due to the streamlined user experience they offer.

Clicktale and Adobe hook up to improve tag management

clicktale-logo-2016-1.pngOver the past two decades managing tags has become increasingly more complicated, but ever more business critical. The average ecommerce site now incorporates around 20 different marketing technologies that are often intertwined and dependent on one another. 

Adobe realised that traditional tag management solutions weren’t doing a good enough job of unifying tags and that this led to long deployment cycles, so it has created Adobe Cloud Platform Launch. 

This new solution lets partners like Clicktale build their own tag manager integrations as part of a website development, putting marketers rather than tag management companies in control. 

Clicktale’s integration with Launch will give its customers an easy transition when they set up Clicktale events and provides another source of digital experience insights. 

Joint customers will now be able to extend their Adobe Experience Cloud capabilities by incorporating Clicktale’s experience analytics insights, giving marketers a more complete understanding of their customers. 

New file manager feature for Feng-GUI dashboard

Feng-gui logo.pngVisual effectiveness simulation tool Feng-GUI launches version six of its dashboard in January.

The most prominent new feature will be the replacement of the bottom carousel with a file manager that lets users organise their images in directories.

With this helpful new feature, which replaces the GetImage AOIs method, users will be able to create, rename, delete and move directories to help them manage their heatmaps more effectively.

Fresh new look for Google Analytics for Firebase

Firebase logo cropped.pngMarketers who use Google Analytics for Firebase to measure stats in their apps may have noticed a new look and feel to the tool that brings it closer to the Google Analytics experience.

These new features echo some of the changes made to Google Analytics earlier this year and the development should help bridge the gap for users of both tools.

In addition, new reports and cards have been added to improve the Google Analytics for Firebase Dashboard, including real-time data. The real-time card displays stats on the number of active visitors in the past 30 minutes, giving marketers a greater insight into how customers are engaging with their apps.

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