A wide range of useful resources to help you with both CRO and analytics.
Have you ever wondered what leads to a repeat visitor becoming a paying customer? Do some of your marketing activities play a hidden role in bringing customers closer to making a purchase?
Our three part guide introduces Multi Channel Funnels, a powerful new feature in Google Analytics, which gives a new depth of insight into which of your marketing activities have the most influence. Armed with this new data you’ll be able to further optimise your advertising spending and increase your profits!
In this, the first of out three videos, we explain the principles behind Multi Channel Funnels and familiarise you with the new reports available in Google Analytics.
[youtube width=”512″ height=”312″]http://www.youtube.com/watch?v=It0EPB8LEeo[/youtube]
In November and December we’ll publish parts two and three of our series:
Part 2: Understanding how Multi Channel Funnels affects data across your existing analytics reports
Part 3: Beginning to use the new data to increase your profits
We also run a training course in Multi Channel Funnels. If you want to get the very best out of these new tools and ensure that your whole team are up to speed, why not get in touch?
FREE EBOOK
Posted in: Google Analytics
If you’re serious about initiating change within your business, we’d like to offer you a 60-minute consultation.
“We’ll share what we’ve learned from decades of experience working with businesses using CRO, innovation and experimentation to achieve business goals like yours”
The world’s leading companies are using experimentation to generate better results for the whole business.
Download our latest ebook to discover how businesses have made the shift from CRO to experimentation and how you can too.
