If you’ve already got a wealth of evidence-based data, before long you’ll have a spreadsheet full of tantalisingly profitable feedback from your web visitors.
The question is, which of the findings is going to improve your conversion rate optimisation and ultimately your sales, and which will be a lot of time and effort for comparably little reward?
A surprisingly easy exercise will tell you:
– The frequency of the response gives you an idea of the improvement in conversion you can expect to see if you fix the problem.
– Allocate the group a number from 1 to 10 based on the volume. 1 being, not many. 10 being the most.
To learn more about how to make your conversion rate optimisation programme a success and ensure your website is easy to buy from, read our ebook below:
Posted in: Conversion Rate Optimisation
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