Gus and Vlad open a library

Vlad and Gus, forensic web analysts from the Web Detective Agency, are talking about some of their favourite books.

Vlad: I think if I had to choose just two, it would be Avinash’s first book “Web Analytics – An Hour a Day” and Eric T. Peterson’s “Web Analytics Demystified

Gus: Old skool, like it.

Vlad: What? These are not school books, not in my school at least.

Gus: No, I meant classic, traditional, based on the writings of the founding fathers, the i capitani of digital measurement.

Vlad: OK, and your favourites would be?

Gus: I am sucker for a bit of Drayton Bird, who wrote Commonsense of Direct and Digital Marketing. Plus, I am addicted to the Eisenbergs- Always be Testing and Waiting for your Cat to Bark.

Vlad: How many books do you think we’ve got in the office?

Gus: Altogether, easily over 120, not including some multiple copies.

Vlad: I have just finished reading a book about Zappos, the online shoe retailer. They opened a library, letting anyone borrow their books.

Gus: Would you do that?

Vlad: I am not sure. Would anyone return them?

Gus: Vlad, you have a low opinion of human nature. Most people look after library books far better than their own.

Vlad: OK, so you’re suggesting that we let people borrow any of our books.

Gus: Yeah, if we are serious about helping good online retailers become great ones, this is one way we can do it.

Vlad: So, we’ll need a list of books we’ve got in our library and some kind of record who we’ve loaned which book to.

Gus: OK, I’ll get on to it. Any bet’s on which will be the most popular book to borrow?

Vlad: It’ll be Avinash by a mile.

Gus: Not sure. I am putting my money on the Eisenbergs.

Vlad: We’ll see.

and Gus, forensic web analysts from the Web Detective Agency, are examining some website traffic reports from one of their clients. Vlad has spotted a problem.

Vlad: There it is again.

Gus: What?


Discover how businesses have made the shift from CRO to experimentation – and you can too

Download your copy today >

Request a free CRO consultation

If you’re serious about initiating change within your business, we’d like to offer you a 60-minute consultation.

“We’ll share what we’ve learned from decades of experience working with businesses using CRO, innovation and experimentation to achieve business goals like yours”

Johann Van Tonder, COO, AWA digital.

This is an opportunity for ambitious online businesses who are already generating significant revenue… and know they can bring in more… but are not sure exactly how.


We partner with the leading CRO technologies