Vlad and Gus, forensic web analysts from the Web Detective Agency, are talking about some of their favourite books.
Gus: Old skool, like it.
Vlad: What? These are not school books, not in my school at least.
Gus: No, I meant classic, traditional, based on the writings of the founding fathers, the i capitani of digital measurement.
Vlad: OK, and your favourites would be?
Vlad: How many books do you think we've got in the office?
Gus: Altogether, easily over 120, not including some multiple copies.
Vlad: I have just finished reading a book about Zappos, the online shoe retailer. They opened a library, letting anyone borrow their books.
Gus: Would you do that?
Vlad: I am not sure. Would anyone return them?
Gus: Vlad, you have a low opinion of human nature. Most people look after library books far better than their own.
Vlad: OK, so you're suggesting that we let people borrow any of our books.
Gus: Yeah, if we are serious about helping good online retailers become great ones, this is one way we can do it.
Vlad: So, we'll need a list of books we've got in our library and some kind of record who we've loaned which book to.
Gus: OK, I'll get on to it. Any bet's on which will be the most popular book to borrow?
Vlad: It'll be Avinash by a mile.
Gus: Not sure. I am putting my money on the Eisenbergs.
Vlad: We'll see.
and Gus, forensic web analysts from the Web Detective Agency, are examining some website traffic reports from one of their clients. Vlad has spotted a problem.
Vlad: There it is again.