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Cleaning up Google Analytics using Query Parameters Part 2

Vlad and Gus, forensic web analysts from the Web Detective Agency, have just been watching a video tutorial on cleaning up Google Analytics.

Gus: That video on how to identify useless query parameters in Google Analytics was excellent. But I was left wondering whether I need to exclude all of the parameters, or just some. And then how do I go about excluding them from within Google Analytics?

Vlad: Matt’s done another video on just that topic.

Gus: And also I don’t understand whether you should exclude site search parameters. It’s all rather confusing.

Vlad: Don’t worry, Matt covers that as well.



Related posts: Video tutorial – How to identify and exclude query parameters in Google Analytics Part One

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