<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1375589045796407&amp;ev=PageView&amp;noscript=1">
Cleaning up Google Analytics using Query Parameters Part 1

Cleaning up Google Analytics using Query Parameters Part 1

Vlad and Gus, forensic web analysts from the Web Detective Agency, are discussing ways to make their clients' website data more readable. Vlad has just made a suggestion.

Vlad: One of the main problems is when you are looking at all this data we've got so many instances of what is the actually the same web page.

Gus: What do you mean the same page?

Vlad: Well, these query parameters in the URLs, all this nonsense from our point of view, is making the data difficult to read. If it's difficult to read, then less insight, less action and less improvement for our clients.

Gus: Challenging, rather than difficult. That's what you taught me to say.

OK, so how do you go about getting rid of these query parameters?

Vlad: Here's a video from one of my buddies, Matt Lacey, explaining how first to identify which query parameters you may want to exclude from Google Analytics.

Gus: OK, and once you have identified the query parameters, what do you do with them?

Vlad: Matt has produced another video tutorial, on how you then exclude these query parameters from your data within Google Analytics, but let's watch his first video, shall we?

[youtube]http://www.youtube.com/watch?v=O3k5nxZh_7o [/youtube]

Posted in: Google Analytics

If you enjoyed reading this, you might also like:

Request a free CRO consultation

If you’re serious about implementing website improvements that deliver massive sales increases we’d like to offer you a free, no-obligation, 60-minute CRO consultation.

Scott Liebenberg
"Having the free consultation with AWA was invaluable. They took the time to analyse my website and give me detailed feedback on opportunities. They were knowledgeable and easy to talk to. Couldn’t recommend highly enough."

Scott Liebenberg, Founder and Owner, Tapered Menswear.

Here’s what we’ll cover on your free 60-minute call:
  • Exactly how to start running an effective CRO programme running in your business
  • Or, if you’re already running an in-house CRO programme, we’ll talk about how to improve and troubleshoot your process
  • The top conversion mistakes most online businesses make, and how to avoid them
  • 5 recommendations tailored to your business that you can implement now for fast results

Get a Free Eyetrack

A visual map of your landing page

Yes Please show me what
my visitors look at

Thanks - but no thanks