What are the benefits of making a website easier to buy from?
Having a website that is easy to buy from has a number of benefits, watch our CEO, Dan Croxen-John outline the key ones:
There are 3 key benefits:
- Your website converts at a higher rate – if your website is easy to buy from, there’s fewer reasons why a potential customer may leave your site, meaning that they’re more likely to complete their purchase
- The Average Order Value (AOV) increases because when users do buy, they buy more, similar to the point above.
- When they do buy, they’ll come back again and again, meaning repeat customers. Having a website that is easy to buy from can increase customer loyalty, as well as meaning that you have a higher Return On Investment (ROI) from marketing spend.
Think of the impact all 3 of these benefits could have on your business if you just made your website easy to buy from?
Read our ebook below to learn more about how the three power metrics – win rate x effect x velocity – can make your conversion optimisation programme a success and ensuring your website is easy to buy from.
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