One of the quickest ways to get a true insight into how to increase your online sales and revenue is to act as if you are your own customer. When you work in the business, the way you view your e-commerce website is completely different from how your visitors and customers experience it. Where you see an efficient purchasing process, your visitors may be having an entirely different experience. In their reality, it may well be preventing them from re-purchasing or even purchasing anything in the first place.
This is our top tip for discovering how to get more people to buy from your website as seeing things from a customer’s perspective identifies hidden opportunities and uncovers useful Conversion Rate Optimisation insights. Some key opportunities can only be seen from an external viewpoint. When you experience these customer frustrations for yourself, it becomes immediately obvious what needs to be fixed.
This may sound like a lot of hard work, but the good news is that “walking in your customer’s shoes” is easier to achieve than it might appear, especially if you have an e-commerce businesses
Follow our step by step guide to being your own customer and discover a world of insights that you can turn into profit by optimising your e-commerce conversion rate