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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Guest Author

Guest Author
This contribution to our Conversion Rate Optimisation blog is written by a guest author

Recent Posts

11 November 2016

The power of implicit association in online conversion

Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about the neuroscientific technique of ‘Implicit Association’ and its use in web optimisation.

For more than thirty years psychologist and neuroscientist Dr David Lewis has been studying the unconscious mental processes that underpin every aspect of our lives, from the political opinions we hold and the brands we buy to the friends we make and the emotions that drive us.

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12 February 2016

Consumer research and testing environments for website optimisation

Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about the difficulties of getting ‘pure’ readings in research, and how to get closer to understanding consumers’ true motivations.

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8 October 2015

Online Behaviour: Digital natives and digital immigrants

Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about the differences in online behaviour between younger and older consumers.

For more than thirty years psychologist and neuroscientist Dr David Lewis has been studying the unconscious mental processes that underpin every aspect of our lives, from the political opinions we hold and the brands we buy to the friends we make and the emotions that drive us.

Read More
24 June 2015

Visitor conversion in traditional and online retail

Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about online retailing vs. traditional retailing.

For more than thirty years psychologist and neuroscientist Dr David Lewis has been studying the unconscious mental processes that underpin every aspect of our lives, from the political opinions we hold and the brands we buy to the friends we make and the emotions that drive us.

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