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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Dave Mullen

Dave Mullen
Dave is a specialist in using data driven insight to increase profits. Optimisation projects led by Dave have added over £41m to clients’ turnovers. Follow Dave on twitter.com/daveanalyst
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Recent Posts

5 March 2015

Optimizely’s New Stats Engine – What it means for you

If you regularly use Optimizely for your split testing, you’ll be aware of the new changes to their Stats Engine. It applies to all tests started since 21st January, and the implications are big.

Split testing tools have been abused by many practitioners, often unaware that they are declaring wins with “95% statistical significance” that in reality are much less certain. If you’ve experienced the excitement of implementing winning tests followed by disappointment when they don’t appear to impact your bottom line, then you may have fallen into this trap.

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