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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Bill Coloe

Bill Coloe
Bill leads AWA's development team with responsibility for successful execution of our split tests. An award winning developer, he has a background in user experience (UX), project management, analysis and software development. He writes about the more technical aspects of CRO and split testing.

Recent Posts

10 March 2016

How to stop technical glitches ruining your split tests

Split testing is a vital part of any web optimisation programme because it’s proof that you’re making improvements that will bring in higher revenues.

But split tests can also be the weak link in the chain. If there’s a technical fault with the split test, you won’t be able to bank the profits.

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