Are you the kind of person who likes to leave all your cares behind when you go on holiday? Or do you see vacations as the ideal downtime to catch up on professional reading?
We asked our team what non-fiction books they would pack in their suitcase (or load up on their Kindle) to optimise every minute on the sun loungers. Their choices cover a wide range of topics that come under the umbrella of Conversion Rate Optimisation (CRO), so you’ll return home with not only a topped up tan, but also the tools to top up your sales figures.
Here are our optimisers’ top five recommended books on Conversion Rate Optimisation:
‘Measuring the User Experience (2nd Edition)’ by Tom Tullis and Bill Albert
Al says: “I have this by me all the time and refer to it at least once a week. It often gets missed from similar lists but I recommend it because it details the full range of qualitative measurement techniques for measuring and benchmarking usability. It really brings home that Conversion Rate Optimisation isn't just about data – the user experience is just as important.”
'A/B Testing: The Most Powerful Way to Turn Clicks into Customers' by Dan Siroker & Pete Koomen
Recommended by Lynne Wright, AWA's conversion rate optimisation tools expert.
Lynne says: “I’m a practical person so I like the way this book is packed full of real-life examples and high level overviews. It’s written by the co-founders of Optimizely in an approachable, not too technical way. For anyone new to A/B testing, it’s a great introduction, with plenty of Conversion Rate Optimisation tips. For experienced split testers, there’s lots of new ideas to try out whether you use Optimizely or another split testing tool.”
‘Influence: The Psychology of Persuasion’ by Robert Cialdini.
Johann says: “A fascinating read as it really gets to the bottom of why people say ‘yes’ which is exactly what we try to get more people to do with Conversion Rate Optimisation. Although published in 2007, it’s still very fresh and relevant.”
‘Neuro Web Design’ by Susan M. Weinschenk
Recommended by Mel Henson, Head of Creative
Mel says: “With its short chapters, this book is perfect for reading on the beach. Each chapter is jam packed with easy-to-understand information, proven theory, examples and CRO tips. Plus, each chapter has a great summing up at the end called the ‘bottom line’. What’s not to love?”
‘Remote Research’ by Nate Bolt and Tony Tulathimutte
Recommended by Dan Croxen-John, CEO
Dan says: “Nate and Tony are the people behind Ethnio, the usability testing tool for recruiting live testers directly from your own website. The book features really useful techniques on how to run moderated usability sessions when all you are really doing is sharing a screen with someone and asking them to talk through their thought process. I encourage all our conversion optimisation consultants to read this.”
If you've read all of the books and think you need conversion optimisation help from the experts, read our ebook below for 8 questions you must ask to find, hire and get great results from CRO professionals.