A wide range of useful resources to help you with both CRO and analytics.
What was once an American tradition, Black Friday reached UK shores with a bang last year with millions of shoppers crashing websites and crushing each other in the aisles in a bid to grab the best deals. Last year 72% of shoppers had heard of the term Black Friday and all the signs suggest that this year’s Black Friday could be the busiest and most successful to date.
To get you ready for the newest key date in the retail calendar, here’s 14 things you need to know.
Black Friday | Cyber Monday | Boxing Day | Total 5-week period | |
2014 spending | £810m | £720m | £702m | £4bn |
2015 predictions | £1.07bn | £943m | £856m | £4.9bn |
With little over 3 weeks to go until the big day, we recommend you ready your site for the extra visitors, and orders, you’re likely to receive. For UK customers, Black Friday has arrived and it looks like it’s here to stay.
Conversion Rate Optimisation – or CRO – may seem like a dark art if you’ve never experienced it first-hand. Ecommerce companies who embrace CRO claim to get stellar results and ever increasing online sales.
If you’d like to replicate their achievements, then the first step is to understand the CRO process as a whole. To help with that, we’ve created this infographic which gives an overview of all the key elements involved in successful CRO, designed like the well-known periodic table for chemical elements.
Thanks to Internet Retailing, Econsultancy, Experian, IMRG and contributors to EcomChat for some great stats and research findings
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