Firstly we audit your Google Analytics / Universal Analytics configuration to make sure it is installed correctly and providing accurate data. We document our findings into an easy to understand report with a traffic light system showing which settings are correct and giving you a prioritised list of recommended actions.
Secondly we discuss your data requirements with the main stakeholders within your organisation to create a map of your business objectives alongside the supporting Google Analytics tracking requirements.
With the measurement plan in hand, we then see where the gaps are in your Google Analytics tracking implementation. This final stage determines what is needed to fully customise Google Analytics to your requirements.
A prioritised report highlighting which parts of your Google Analytics account are working as they should and which ones require your immediate attention. Our report covers key questions such as:
As well as telling you what’s is missing from your Google Analytics account, we also detail why it is important. Each recommendation will include an estimated completion time (if you were to choose us to implement the recommendations).
See a sample of the report you’ll receive here - Sample GA Healthcheck Report
In addition, you’ll get a bespoke measurement plan which translates your business objectives into tracking requirements for your Google Analytics account. This document maps your business objectives (i.e. sell more products) to KPIs (revenue) and metrics (add to basket) with the configuration needed to measure it.
The end result of receiving these reports and implementing the recommendations will be reassurance that the data you are basing your business decisions on is sound and that you have a tracking and measurement solution that is customised and relevant to your business.
To get a quote for our Google Analytics Healthcheck & Customisation for your business, please complete the form to the right. We will acknowledge immediately and one of our team will be in touch within 24 hours to discuss the next steps with you. Or please give us a call on +44 (0) 20 7887 2695.
This varies from project to project, but typically both reports are ready within two weeks.
Access to your Google Analytics account and your time with relevant stakeholders to discuss your tracking requirements.
"We now have confidence in the data we get from GA, and it’s become a primary tool for decision making. Also valuable were the Custom Reports which AWA set up for us".
Ecommerce & Digital Manager
UK High Street Retailer
"Out of all the companies I have done business with AWA was the one that actually made a difference."
Eco Stores Direct
"We have worked with AWA on a number of important analytics projects and have always been impressed by the quality of their analysis and their commitment to offering a great service - it's no wonder they are growing at the rate they are!"
Arnotts (Selfridges Group)
"If you’re interested in understanding more about your website visitors, in order to generate more orders and repeat visits, we wouldn’t hesitate in recommending AWA.”
Justin Morris, IT Director
"We used AWA to help us configure Google Analytics for best effect. We also used them for online usability studies and we have made several beneficial changes as a result. I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.”
Iain McDonald, Multi-channel Director
Complete the form to the right to get a quote.