Ecommerce Conversion World





What you need to know about your customers’ brains that they don’t know themselves.

Dr David Lewis is a specialist in the subconscious influences that direct human behaviour, a Fellow of the Royal Society of Medicine and of the International Stress Management Association and an Associate Fellow of the British Psychological Society. He is founder and Chairman of Mindlab International, a university based research organisation dedicated to investigating the role of the unconscious in daily life.

An award winning broadcaster and author, his most recent books include Impulse: Why We Do What We Do Without Knowing Why We do It; and The Brain Sell: When Science Met Shopping.


Manuel da Costa Effective Experiments

CRO Workflow and Team Roles

Manuel Da Costa, Effective Experiements.png

Manuel da Costa is the founder of Effective Experiments, a platform that helps CRO teams run efficient optimisation programmes. With a strong background in Conversion Optimisation, he has worked with 100s of ecommerce and lead gen companies to improve their conversions.

He is also an organiser of Conversion World, a global online community which runs an annual virtual conference with the same name.


Tim Stewart SiteSpect

WORKSHOP: How to turn around a failing CRO programme

Tim Stewart, SiteSpect

Tim runs trsdigital Ltd., offering business optimisation consulting services for clients, agencies and vendors.

With a career background in media sales and commerce, the past 8+ years have focused on site optimisation and improving financial performance. He combines his extensive online experience with commercial understanding to deliver results.

Tim is highly experienced in conversion rate optimisation, analytics, business intelligence and commercial strategy. He also specialises in effective delivery through focus on planning, accurate technical implementation, training and engagement.


Johann Van Tonder Author of Ecommerce Website Optimization

WORKSHOP: Introduction to Running a CRO Programme

johann Van Tonder, AWA digital

Johann van Tonder is co-author of the book E-commerce Website Optimization (Kogan Page, London). It's a practical how-to guide that outlines a proven process for increasing online conversion rates and sales.

Johann was an early adopter of Conversion Rate Optimisation as a discipline and he leads the AWA Optimisation Team. His corporate background, and subsequent experience as e-commerce turnaround CEO, affords him a unique client-side perspective that he brings to website optimisation.

Johann will be leading a session on where to start if you're new to Conversion Rate Optimisation or want to gain a more solid foundation for your programme.


Shahina Meru Merkle|Periscopix

WORKSHOP: Live demo & Case Study of Google Optimize tool

Shahina Meru, Merkle|Periscopix

Shahina is a Senior Analytics Solutions Consultant at Merkle|Periscopix.  With a background in Web Development and Psychology, she works with clients to understand not only the performance of their website, but also user behaviour, through using UX heuristics to determine why pain points exist.

She specialises in effectively implementing solutions through Optimisation platforms, such as Optimizely, VWO and Google Optimize, enabling the delivery of technically advanced experiments.

Shahina will be walking through Google Optimize - the free tool and 360 - and the benefits of its native integration with Google Analytics.


Mel Henson AWA digital

WORKSHOP: Five copywriting growth hacks to boost conversion 

Mel Henson, AWA digital

Words on a web page are your silent salesperson. Mel Henson, AWA’s Head of Creative has written copy for dozens of their highest-performing split tests. In this fast-paced workshop you’ll discover crafty ways to power up conversion rates using copy alone, illustrated with a host of real life case studies. At the end you’ll take away a cheat sheet for your own website to get your content working harder than ever before. 

Speaker TBC

Case Study - Implementing CRO in an ecommerce business

We'll be hearing from an e-commerce leader with real-life experience of implementing a CRO programme - watch this space for details!


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Places are free but limited - apply for yours now to avoid disappointment.

Your place will be confirmed by email.