Ecommerce Conversion World


Ecommerce Conversion World

Thursday 23 March 2017

The Museum of Brands, Packaging and Advertising, Central London

There’s no other event like it. AWA digital has brought together five of the most inspirational speakers at the cutting edge of neuroscience, website optimisation and digital marketing. You’ll be inspired by the fresh ideas and golden nuggets of advice, and leave ready to tackle your own business challenges in creative and productive ways to turbo-charge your online results.

The Event Speakers

Dr. David Lewis.pngKeynote speaker: Dr David Lewis

What you need to know about your customers’ brains that they don’t know themselves.

Dr David Lewis is a specialist in the subconscious influences that direct human behaviour, a Fellow of the Royal Society of Medicine and of the International Stress Management Association and an Associate Fellow of the British Psychological Society. He is founder and Chairman of Mindlab International, a university based research organisation dedicated to investigating the role of the unconscious in daily life.

An award winning broadcaster and author, his most recent books include Impulse: Why We Do What We Do Without Knowing Why We do It; and The Brain Sell: When Science Met Shopping.

John Donnellan.pngJohn Donnellan, Canon

John Donnellan, Ecommerce Director EMEA, shares a real-life case study of implementing a successful CRO programme in a global company. 


Tim Stewart.pngTim Stewart, SiteSpect

How to turn around a failing CRO programme

Tim runs trsdigital Ltd., offering business optimisation consulting services for clients, agencies and vendors.

With a career background in media sales and commerce, the past 8+ years have focused on site optimisation and improving financial performance. He combines his extensive online experience with commercial understanding to deliver viable strategic solutions.

Stewart is highly experienced in conversion rate optimisation, analytics, business intelligence and commercial strategy. He also specialises in effective delivery through focus on planning, accurate technical implementation, boarding, training and engagement.

Manuel Da Costa.pngManuel Da Costa, Effective Experiments

CRO Workflow and Team Roles

Manuel is founder of Effective Experiments and a conversion optimisation specialist.

He works with businesses to understand why their websites don't perform well and provides recommendations for improvement through CRO, web analytics and user experience. 

Shahina.jpgPlus, a live demo of the new Google Optimize tool

From Shahina Meru, Periscopix




The Programme

12:30pm - Arrival, sign in & light lunch

1:00pm - Welcome & introductions

1:10pm - Keynote speaker: Dr David Lewis

2:00 – 6:00pm - Presentations by international ecommerce experts

6:00pm - Champagne & networking in the Time Tunnel

Venue - Time Tunnel.pngThe Venue

After the conference, guests from leading UK companies will have the opportunity to network with Champagne, canapes and a journey into the past in the museum’s Time Tunnel.

‘See First World War Oxo Cubes, Mars Bars,
Rolos and KitKats from the 1930’s, a Chopper bike and around 12,000 other wonders and oddities that will open your eyes to the way we lived and shopped.’

How to Apply

Ecommerce Optimisation World is invite-only, but if you’d like to apply for a ticket, please email with your current role and why you’d like to attend and we will get back to you.

If you've already received your invite, simply RSVP to to confirm your place.


Some sponsorship opportunities are still available for relevant companies. If you’d like more information about the options available at Ecommerce Conversion World, please email and include the product/service you offer and how you think this would benefit our delegates, and we will get back to you.