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Conversion Rate Optimisation Services

Customised optimisation solutions
Ideal if you're looking to improve your online sales and revenue

Our Solutions

Systematic and detailed research and analysis to discover all barriers to conversion and developing and testing multiple new web pages to overcome them.

What is it?

This is our flagship service, which comes with a cast-iron guarantee to increase your revenue by more than the cost of our fees. 

Remuneration can be by monthly fee or, if your website is suitable, a ‘No Gain No Fee’ revenue-share arrangement, where you only pay if you see a sales uplift.

We use our unique AWA Conversion System™, a scientific process proven to generate results.

Our process has proven itself over many, many tests, for all kinds of industries. That’s why your business case for investing in CRO with us is, as they say, ‘a no-brainer’. You can’t lose – only gain.

How do I know this is for me?

If your online business generates at least £2m / $3.5m / €2.5m in online sales per annum and you are interested in achieving a far higher level of sales from your existing traffic then this is for you.

You get impressive results delivered by a team of specialists dedicated to optimising your website. What’s more there’s no risk of this not working for you – you get a cast-iron guarantee.

What do I get?

Your project is managed by a Lead Optimiser, a highly experienced professional who specialises in optimisation. They conduct all the research and analysis, prioritise tests, and develop and run the split tests. They also manage the project by calling on other team members such as developers, designers and copywriters, to give you a seamless service.

The Lead Optimiser starts by studying your analytics, and installing tools to carry out both qualitative and quantitative research. This ‘deep-dive’ usually takes 4-6 weeks, and is an exciting time because we often start uncovering valuable insights from the first week.

At the end of Deep-Dive, we fully understand why your website visitors are not converting.

Next we prioritise our findings using the unique Triage™ matrix. Having pinpointed the areas to focus on that will bring the most lucrative results in the speediest time, we draw up a plan, which is our road map for the weeks and months ahead.

Then comes the real meat of the project as we develop wireframes, copy and finished designs to split test. We run the split-tests for you, tell you which web pages are performing better, and help you put the new web pages live on your site so that you can enjoy the increased revenue.

How will it benefit me?

You have some of the world’s finest brains systematically optimizing your site, using a proven process. Over the course of time, you will see continual and substantial improvements in your online revenues. 

These improvements remain long after the work is done, unlike traffic generation such as PPC, where as soon as you switch off the funds, sales fall.

You will also gain huge insights into your customers which may help shape other marketing decisions to the overall benefit of the business.


How much does it cost?

To get a quote for On-going Conversion Rate Optimisation, please complete the form to the right. We will acknowledge immediately and one of our team will be in touch within 24 hours to discuss the next steps with you. Or please give us a call on +44 (0) 20 7887 2695.

How long does it take?

You will usually see results of the first split tests within 8 weeks of starting a project, and then expect new results every month. Ongoing CRO is a continual process of improvement, so most clients opt for a rolling annual contract.

What do you need from me?

  • Time with you and your team for a kick-off meeting to establish how we will work together.
  • About half an hour of your development team’s time to input four lines of code so that we can run surveys, usability research and run split tests.
  • Time with you and your team to present the findings of the deep-dive analysis and research, and recommendations for the first split tests.

Thereafter, we have short, regular status meetings, and you can contact your Lead Optimiser as often as you want.

Customer testimonials

"AWA’s team are experts in web optimisation."

Managing Director
Cox and Cox Mail Order Limited

"Out of all the companies I have done business with AWA was the one that actually made a difference."

Managing Director
Eco Stores Direct

What should I do next?

Complete the form to the right to get a quote.

Customers say

My aim was to employ an expert in the field and I believe AWA’s team are experts in web optimisation. Working with AWA has been a very enjoyable experience.

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AWA guaranteed a 20% uplift or money back, so we decided to give it a try as we had nothing to lose. A 34.7% increase in online sales from just the first split test speaks for itself.

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The results of this boosted overall like-for-like online sales by more than 40% giving us £51 in extra sales for every £1 we spent with AWA.

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We used AWA to help us configure Google Analytics for best effect. ... I would unhesitatingly recommend Dan and his team to anyone looking to improve their online performance.

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AWA’s recommendations on optimising our product page and improving product recommendations are already delivering sales uplifts in the hundreds of thousands, and have the potential to exceed seven figures over the course of the year.

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