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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | Multilingual CRO

26 August 2016

Can you roll out successful split tests on your domestic site to other countries?

You’ve had a win on your domestic site. Will it work on your international sites, or do you need to adapt it? That’s the big question.

If the answer’s yes, you’ll save a ton of time and money by not researching each territory individually. But if the answer’s no, you won’t get the revenue increases on the international sites, and you may even damage the brand.

The good news is, there is an easy way to tell.

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16 August 2016

What is multilingual Conversion Rate Optimisation. And should you be investing in it now?

Knowing when to invest your optimisation budget on your international sites, and which ones, is a key business decision. As a guide to whether it’s worth your time and effort to optimise some, or all, of your international sites, try answering the following questions:

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