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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | Mobile Conversion Rate Optimisation

24 May 2016

Guest post: Why mobile matters more than ever in 2016

Two billion mobile transactions will take place in 2019 (Econsultancy, April 2016).

Nobody can deny mobile’s place as the first, and most important screen in our lives. Last year for the first time mobile sales accounted for more than 50% of total retail sales (IMRG, February 2016). This trend was especially notable in peak sales periods, including Black Friday, where 57% more visits to ecommerce sites came from a mobile device, double that seen in 2014.

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22 July 2015

How to tackle Mobile Conversion Rate Optimisation

Can you transfer learnings from your desktop optimisation to your mobile site? Do you need to optimise each site individually? These have suddenly become critical questions for online businesses – and here’s why.

Mobile is mushrooming. Analytics data for several of our clients shows that, for the first time ever, sessions on a mobile device have overtaken desktop sessions. Much of this growth is fuelled by increased 4G coverage, which has been found to have a positive relationship with online shopping. As the roll out of 4G continues, you can expect not only more mobile visits to your site, but also increased mobile sales.

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10 December 2014

A peep into the future of mobile Conversion Rate Optimisation

As we approach the end of 2014, it’s a good time to look at what may be coming up in the next 12 months in the Conversion Rate Optimisation (CRO) world. All the signs point to a step-change in both the importance and role of mobile CRO, so I have focused three predictions around this fast-growing area.

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1 June 2012

5 tips on mobile website usability testing

As the number of smartphones increases and the more retail businesses invest in offering a mobile version of full-screen website, usability testing becomes crucial.

[youtube]http://www.youtube.com/watch?v=xApJiqnMMvE[/youtube]

Excerpt of House of Fraser usability test

In this post, I talk about our experience of carrying out a usability study for Go Outdoors on their mobile website and offer 5 tips for those who are thinking about doing this themselves.

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