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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | KPIs

29 June 2012

6 ways to improve your digital dashboard

Many of you are likely be spending time putting together dashboards crammed full of what you think is key data to bring to the attention of your stakeholders, team, boss, whoever.

Unfortunately, all too often, these people rarely look at what you have sent them and if they do they say it’s all a ‘ sea of numbers’.

This post is about how to improve the impact of your dashboards, and includes techniques that you can easily use to quickly show your audience the key data points they need to notice, and ultimately take action upon.

 

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23 April 2010

Website KPIs for techies

Vlad and Gus, forensic web analysts from the Web Detective Agency, are examining some website traffic reports from one of their clients. Vlad has spotted a problem.

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15 February 2010

How to select website KPIs

Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office working out how to create some KPIs that will match their clients’ business objectives.

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9 December 2009

Setting website goals - part 3

Vlad and Gus, forensic web analysts from the Web Detective Agency, are having a sandwich in the office and doing some online Christmas shopping.

Gus: It's that time of year I love when I spend all this money online buying stuff; shame I am not spending it on myself.

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23 November 2009

Setting website goals - part 2

Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients' email marketing campaigns.

Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email.

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13 November 2009

Setting website goals - part 1

Vlad and Gus, forensic web analysts from the Web Detective Agency, are just getting on their bikes to begin their journeys home after work. They are discussing one client’s obsession with his conversion rate – from visitors into purchasers.

Gus: I just don’t get it, all Johann talks about is his conversion rate. What is it this month? What was it last month? What are the underlying trends?

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3 November 2009

The benefits of web analytics

Vlad and Gus, forensic web analysts from the Web Detective Agency, are discussing a presentation Vlad is going to give to a prospective client the day after tomorrow.

Gus: What time is the presentation?

Vlad: 10.30am at their offices on Stadhouderskade, near the Marriott.

I am not looking forward to it. When I set up the meeting on the phone with Niel, their Website Manager, he didn’t sound that committed to investing in web analytics.

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