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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | How To Guides

14 July 2016

How to get the most out of your Conversion Rate Optimisation strategy

In a highly competitive market, your website needs to be as easy as possible to buy from. Today’s online shoppers are savvier than ever, which means you need to make sure that your website has the best possible chance of converting a visitor into a lead. But if you’re not basing your website optimisation on data-driven insights, there’s little chance it’ll deliver the desired results.

Our extensive experience has taught us that in order to optimise your website for conversion, Conversion Rate Optimisation (CRO) is best approached as a scientific process that entails data-driven insights and abstains from assumption.

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26 June 2014

How to get more people to buy from your website - be your own customer

One of the quickest ways to get a true insight into how to increase your online sales and revenue is to act as if you are your own customer. When you work in the business, the way you view your e-commerce website is completely different from how your visitors and customers experience it. Where you see an efficient purchasing process, your visitors may be having an entirely different experience. In their reality, it may well be preventing them from re-purchasing or even purchasing anything in the first place.

This is our top tip for discovering how to get more people to buy from your website as seeing things from a customer’s perspective identifies hidden opportunities and uncovers useful Conversion Rate Optimisation insights. Some key opportunities can only be seen from an external viewpoint. When you experience these customer frustrations for yourself, it becomes immediately obvious what needs to be fixed.

This may sound like a lot of hard work, but the good news is that “walking in your customer’s shoes” is easier to achieve than it might appear, especially if you have an e-commerce businesses

Follow our step by step guide to being your own customer and discover a world of insights that you can turn into profit by optimising your e-commerce conversion rate

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30 June 2011

Step-by-step guide to online merchandising

Supermarkets spend a lot of time and resources researching the best way to lay out their stores. They know which of their product categories are the most successful, and position these categories at significant points in our shopping journey.

E-commerce websites can also benefit from increased sales and conversion rates using these merchandising techniques.

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15 February 2010

How to select website KPIs

Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office working out how to create some KPIs that will match their clients’ business objectives.

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