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Conversion Rate Optimisation Articles

Welcome to the Conversion Rate Optimisation Articles. Here you will find all sorts of current, useful information that our team source and share. We can help.

Articles about AWA digital - Conversion Rate Optimisation - CRO - Blog | Company News

23 December 2016

What it feels like to write a CRO book

An interview with published author, Johann van Tonder.

Many people dream of publishing a book, and Johann van Tonder is no exception. In January 2017, his dream becomes reality, when E-Commerce Website Optimization hits the shelves as the first how-to business book specifically for retail websites. 

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17 November 2016

DCA Partnership of the Year Award Winners 2016

'We’ve had great results, so winning this award is the icing on the cake’, said a delighted Clare Dixey, Marketing Services Manager at Thompson & Morgan, the leading online retailer of plants and seeds.

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19 June 2015

[News] AWA digital becomes an Optimizely certified solutions partner

We are delighted to announce that on 19 June 2015, AWA digital became one of just a handful of CRO agencies in the UK to be certified as an Optimizely Solutions Partner.

Optimizely is the world’s leading experience optimisation platform. It is being adopted by an ever-growing number of businesses to optimise websites and mobile apps through A/B testing, targeting and personalisation.

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18 February 2015

WhichTestWon awards AWA digital Gold in Online Testing Awards

AWA digital recently scooped Gold Winner in the Product Page category at WhichTestWon’s 6th Annual Online Testing Awards for our work on Cox and Cox’s product page, which gained a massive 23.7% increase in Revenue per Visitor with 99.9% statistical confidence.

Find out more about the winning split test, and the process used to identify the opportunity and create the new page variation.

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27 July 2011

It's nice when nice people say nice things about you

We've been working with Bettys and Taylors of Harrogate for over a year now, helping them boost their conversion rate, as well as embedding web analytics into their business culture. We've done this through a mixture of usability testing and deep-dive analysis on their products and categories - see our other post on online merchandising.

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27 November 2009

The Press Business of the Year Awards

Applied Web Analytics were delighted to be a Finalist in the Science and Technology category of The Press’s Business of the Year Awards. This category, sponsored by Science City York, was heavily contested and featured well-established businesses.

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