<img src="http://www.44-trk-srv.com/82663.png" style="display:none;">
Conversion Rate Optimisation Article

13 January 2017

As the number of Conversion Rate Optimisation tools on the market increases, selecting the ones best suited for your requirements can be frustrating.

In this article, we compare two of the most popular heatmap tools on the market: Crazy Egg, one of the original specialist heatmap tools and HotJar, one of the new generation of multi-purpose CRO tools.

Comparison of key features

Crazy Egg describes itself as “like a pair of x-ray glasses that lets you see exactly what people are doing on your website.” Originally set up as a heatmap specialist, they are now venturing into the world of user recordings to let you see visitors interacting with your website, as well as seeing static snapshots of activity.

Hotjar, one of the newest, and most comprehensive, CRO tools on the block, claims to be “a new and easy way to truly understand your web and mobile site visitors.” Heatmaps are just one of the tools HotJar offers. Other features in this all-in-one analytics and feedback suite include session playback, conversion funnels, form analytics, feedback polls, surveys and user testing recruitment.

In the comparison below, we have focused just on the heatmap function of both tools.

 

Crazy Egg

Hotjar

Heatmap Features

Heatmap report – see where visitors click on desktop sites and tap on mobile/tablet devices

Scrollmap report – see how far down your desktop, mobile and tablet sites visitors are scrolling

Overlay report – see the number of clicks/taps each element of your page receives

Confetti report – see the number of clicks/taps each element of your page receives distinguished by referral sources, search terms & more

List report – see, in tabular format, all the elements on your page which have received clicks

Click and tap heatmaps – see where visitors click on desktop sites and tap on mobile/tablet devices

Scroll heatmaps – see how far down your desktop, mobile and tablet sites visitors are scrolling.

Move heatmaps – see where visitors move their mouse on desktop sites

Supported devices

Desktop, tablet and mobile

Desktop, tablet and mobile

Adoption and usage (from SimilarTech)

0.096% of all websites and 0.601% of the top 1M sites.

CrazyEgg still reigns in the USA and Canada.

0.035% of all websites and 1.244% of the top 1M sites.

Geographically, HotJar’s primary penetration is in Europe.

Trusted users

Dell, Etsy, Optimizely and Yahoo

IKEA, Nintendo, Panasonic and Unbounce

Pricing packages
(For current conversion rates see xe.com)

Prices range from $9 - $99/month depending on the number of pages and visits you want to track.

Prices range from €29 - €589/month depending on the number of pages and visits you want to track.

NB: These packages allow access to ALL of HotJar’s features, not just the heatmap tool

Free trial available?

Yes – 30-day free trial on all price plans

Yes – 15 day free trial on all price plans, plus a 30-day money back guarantee.

User reviews

TrustRadius provides software reviews from real users. See their Crazy Egg vs Hotjar page for real-time reviews and ratings.

AWA’s verdict

Both tools offer companies an effective way of visualising on-site user behaviour and using this to inform the CRO process.

Given its background as a heatmap specialist, we believe that Crazy Egg does one thing and it does it very well. The confetti and list reports offer a unique level of data analysis and interogation not available with Hotjar,  The addition of recording functionality will improve the tool, without diversifying too far from their original area of specialism. It will also allow you to see where visitors move their mouse, per Hotjar's move heatmaps meaning that each of Hotjar's reports are replicated in Crazy Egg.

Hotjar, as an all-in-one CRO tool has the advantage of offering a suite of user insight gathering tools at a price more cost-effective than getting individual tools offering the same features. This diversification can, however, mean that each feature isn't as full-featured as the individual tools they are emulating. It is better suited for companies who are looking for more than just heatmap capabilities, prefer to get most of their insight from one interface and deal with one vendor.

Learn more about using heatmaps for Conversion Rate Optimisation

Once you’ve decided on the right technology for your requirements, the next priority is to be sure you’re using heatmap tools like the experts to increase conversion rates. Download our free white paper ‘How To Use Heatmaps To Increase Your Conversion Rate’ where you’ll find detailed advice on how best to use heatmaps for CRO.

Posted in: CRO Tools and Resources