Copy is, without doubt, one of the most effective needle-movers in Conversion Rate Optimisation (CRO). In our standout split tests – the ones that show a 20 or 30 per cent uplift or more from a single test – website copy has nearly always played a big part. Sometimes just a handful of words make all the difference.
However, just like a winning goal in football where the scorer gets the glory, it’s actually the whole team that helps to set it up. Copy is successful in CRO because it builds on the in-depth research and analysis that comes first. That said, there are some website copy issues that come up time and again.Read More